We are the Generation Y, as we born and grow up with the Hong Kong Administrative Era, we are the creature of the era without experiencing any era shifting. It is no doubt that we have the sharpness vision on elaborating our current era and values in Hong Kong. “2020” is an authorship project to represent our vision, aims to provide an alternative vision for Hong Kong citizens to coexist in current Hong Kong. Substitutes into the young generation's vision to elaborate on the Hong Kong values in Hong Kong Administration Era (1997-2047). “2020” is a project through 22 Hong Kong individual values, to create 22 conceptual explorations, to clarify people could base on individual values to influence Hong Kong society, to figure out G(Y) imagination to Hong Kong values and future.
Have you ever experience your parent's death or divorce when you are studying in middle school? More than half of the teenagers that are living in a public house or rental house as a single-parent family in Hong Kong. These family are also the second big poverty group through the research.
These teenagers might need to face lots of challenges such as studying, family argument and peer pressure. However, most of them might not share their mental suffering with others in the first few months. These might affect their future with deviant behaviour such as taking drugs, participating in Triad as some extreme cases.
We hope the design with the school promotion, social media and souvenirs can help the teenagers relieving their negative emotion and trigging their thoughts through the concepts of “searching help”, “sharing thoughts” as well as ""separating the attention"" after becoming the teenagers in a single-parent family.
Current grocery stores and markets are using primitive consumer reward systems like membership cards and bundle purchases. Is there a more complete process for bringing benefits to both consumers and brands? And that leads me to make use of better technology, big data, and hyper-personalization.Buyology is a near-future speculative project inspecting the combination of big data and consumerism. It is about a grocery store scenario and how technology helps our buying decisions. Tackling with choices, prices, and sales, Buyology aims to create new thinking towards purchases and big data.
“Aesthetic” is an abstract word seems can be understood by visual or other senses. With the culture of Hong Kong, “Aesthetic” seems only to have a connection with art and design, this word is hard to realize by the people who without the fundamental knowledge of art and design, they believe there are distant with “Aesthetic”. In fact, aesthetic is a sensation of human, we can use aesthetic by any sensory organs, even emotion. This is a kind of unique sensation stimulation in our daily life, and the pleasure is the proof of aesthetic that exists in our life.
In order to investigate how people generate aesthetic in life, this project invited a group of interviewees to do the daily aesthetic test. After the test and literature review, there are three insights were found: nature, memories and stimulation, moreover, the main inspiration of aesthetic comes from daily life.As we know procrastination is a habit and most people think it’s a bad habit. Some of them may think this habit would disturb their life schedule seriously. But it is a habit that difficult to avoid or quit as the procrastination is an innate habit of a human being. Therefore, I would like to through an advertising campaign to encourage the target audience through the historical artists to face the procrastination with an optimistic attitude as it is an innate habit which cannot quit completely and tell the audience by using a message.
The phenomenon of homelessness has always been existing for years in Hong Kong, the general public tends to blame on them, e.g. homeless people are lazy, not being hardworking, so they would stay on the street. However, these accusations simplify the reasons. The macroeconomic situation usually the culprit that forces underprivileged people to move to street living. The philosophy of this project is hoped to get primary and secondary schools to hire homeless people as a janitor by building their positive image, which could give them a job and a place to live, also a second chance to live their second life.
Documentary of traditional industryWith the time goes on, there are various of the traditional industry are facing marginalized and be eliminated by the times. The traditional industries are important social context, they have their own cultural value and unique skills, which have taken root in Hong Kong many years ago. In order to raise public awareness in the traditional industry and local culture aspect, we are going to create a "documentary of the traditional industry of Ngau Tau Kok Market'', in order to record down the story, history, cultural value, product, tools and so on. In our social project, we found out 7 potential old industries to create a documentary. Taking Ngau Tau Kok market as the context, we conducted a series of field visits and interventions to the old shops. The project has record down the background history, stories, tools, products and relationships of the six old shops in Ngau Tau Kok Market by communication and information collection process.