This project aims to provide new opportunities for Volkswagen in 2040 by turning the company into a technology service provider. For the customers who want to own a vehicle. Volkswagen would deliver a customised vehicle which will be unique to customers identity, made possible due to 3d printing facility while the drivetrain platform comes on demand. For those people who do want to own can a rent a shared id pod. This flexible architecture allows Volkswagen to serve different customers and being a service provider provides a recurring income to the company. It is only possible for Volkswagen since its the oldest brand in China and customers in Shanghai have a liking for German products. Additionally, the range of brands owned by Volkswagen Group allows the brand to deliver unique pods based upon customer choice of brands like Audi, Bentley etc.
For many years since the colonial government, the unlicensed hawkers have been facing struggles to survive as selling things on the street is illegal. The government’s rules and the monopoly of the shopping mall are the root problem causing the decline of the street market culture. People do not have much understanding of the livelihood and cultural value of those hawkers, some of people might even think that they should not sell things on the street which is an illegal activity.
A.M. market is a cultural promotional campaign that we want the general public to change the misunderstanding of unlicensed street market culture. The ultimate goal of the project is to encourage people to discover the attractiveness of midnight and dawn market through promoting Hong Kong tourism and improving the images and experience of street market culture.
Muse is an experimental design project studying the musical perception of human through three installation experiences. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. It resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.