Work-Integrated Education

Cooperative projects provide final year students with opportunities to join collaborative projects sponsored by clients in both the commercial and non-profit sectors. Held over nine weeks between September and November, the Projects feature students from different disciplines addressing a mutually agreed design brief.

Read below for the cooperative projects participating in the Annual Show.

Programme

BA(Hons) Scheme in Design

Subject

Cooperative Project (9 weeks, Semester 1, Year 4)

Collaborator

Pizza Express Hong Kong

Project Tutor

Stefan SONNTAG

Project Title

A World Made Happier by Pizza

Since its launch in Hong Kong in 2001, Pizza Express Hong Kong has been on a mission to deliver innovation in cuisine excellence, combined with first first-class social and environmental responsibility. The Today’s throwaway society today has an over-use ofover-uses packaging, that affectswhich damages the environment, and consumers expect everything on- demand. As a responsible corporate citizen, Pizza Express challenged students to use excellence in design innovation to reduce its impact on the environment, as well as and to educate customers.


Programme

BA(Hons) Scheme in Design

Subject

Cooperative Project (9 weeks, Semester 1, Year 4)

Collaborator

YWCA

Project Tutor

FUNG Ho Yin

Project Title

Co-work and Communion (遊玩· 悠活 C + C)

The 3-year programme titled Co-work and Communion (遊玩· 悠活 C + C) was initiated by YWCA with an aim to encourage more interaction between different age groups, primarily focusing on teenagers and the active ageingelderly. The programme aims to motivate these two age groups and enhance intergenerational communication in the North District in Hong Kong  – to change young people’s attitudes towards and perceptions of towards the North District and community activities, and to actively engage the elderly in various activities and social media.


Programme

BA(Hons) Scheme in Design

Subject

Cooperative Project (9 weeks, Semester 1, Year 4)

Collaborator

Hong Kong Observatory

Project Tutor

Sjoerd HOEKSTRA

Project Title

Hong Kong Observatory Open Day 2018

The Hong Kong Observatory (HKO) was founded in 1883 and has served Hong Kong citizens for over 130 years. The HKO holds an annual event, the Hong Kong Observatory Open Day, which attracts over 17,000 visitors. The theme of the 2018 HKO Open Day was “Weather Ready, Climate Smart”, set by the World Meteorological Organization. The goal of this cooperative project is to enhance visitors’ experiences at the Open Day. This multidisciplinary project involved students from Advertising Design, Communication Design, Environment & Interior Design and Product Design.


Programme

BA(Hons) Scheme in Design

Subject

Cooperative Project (9 weeks, Semester 1, Year 4)

Collaborator

King’s Flair International (Holdings) Ltd

Project Tutor

Yong Se KIM

Project Title

Product-Service Systems Design for Cookware and Cooking Tools

King’s Flair is a company that manufacturing manufactures company of cookware and cooking tools; and. It aims to introduce new product-service systems (PSS) for the China Chinese market that to improves cooking processes and provide the value of diverse experiences value forto consumers. Students were divided into three teams and have been asked to research and deliver service concepts and strategy proposals for for a Germany brand, Hoffritz Cookware. Students were also asked to design a Chinese name and develop a brand identity for Hoffritz.


Programme

BA(Hons) in Digital Media

Subject

Co-operative Project (10 weeks, Semester 1, Year 2)

Collaborator

The Christian Family Service Centre

Project Tutor

Step CHEUNG, Calvin CHAN

Project Title

Ice Broken  破冰

Nowadays, people are starting to have mental health problems at a younger age. Students’ design brief was to create an animation to raise the public’s awareness about this situation. This animation represents a symbolic meaning on young psychiatric patients’ feeling, and the team attempted to combine 2D characters and 3D scenes together. The design concept was inspired by the game “Balance Ice Cubes”, in order to present the message “Sometimes, your words and decision can break someone’s heart”.


Programme

BA(Hons) in Digital Media

Subject

Co-operative Project (10 weeks, Semester 1, Year 2)

Collaborator

Swire Restaurants

Project Tutor

Step CHEUNG, Calvin CHAN

Project Title

Swire Restaurants Brand Video – The Continental

Swire Restaurants tasked students to shoot a one-minute brand video to showcase The Continental. Located in the heart of Admiralty, the restaurant featured contemporary and elegant architecture and interior design inspired by Europe’s grand cafés. Students focused on the spacious yet intimate vibe of the environment, and highlighted the emerald green walls and chairs that shows a sophisticated charm of modern-meets-classic.


Programme

BA(Hons) in Digital Media

Subject

Co-operative Project (10 weeks, Semester 1, Year 2)

Collaborator

Hong Kong International Screen Association Limited

Project Tutor

Step CHEUNG, Calvin CHAN

Project Title

The Love Thievery

Students worked with the Hong Kong International Screen Association (HKISA) to produce a video about intellectual property rights and the importance of originality. The project aim is to encourage the public, especially the younger generation, to protect every precious creation.

The team had made three one-minute videos, which are about intellectual property rights. The story plot is about the love journey of a young girl who has been searching for her "Mr. Right".


Programme

BA(Hons) in Interactive Media

Subject

Co-operative Project (10 weeks, Semester 1, Year 2)

Collaborator

Milton Exhibits

Project Tutor

Newman LAU and Dominic LEUNG

Project Title

Digital B2B market experience

This project aims to create a value-added digital platform on Business-to-Business (B2B) market experience and communication. The solution needs to facilitate information interchange between organisers, service providers, exhibitors and buyers before, during and after the event.


Programme

BA(Hons) in Interactive Media

Subject

Co-operative Project (10 weeks, Semester 1, Year 2)

Collaborator

Hong Kong Academy of Play Therapy (HKAPT)

Project Tutor

Newman LAU and Dominic LEUNG

Project Title

Building parent-child relations through play

Play therapy is a type of psychological counselling whereby children can express their thoughts and emotions through play. However, the public still has some misconceptions and doubts concerning the effectiveness of play therapy. Students were asked to think of methods to promote and localise play therapy.


Programme

HD in Multimedia Design and Technology

Subject

Co-operative Project (8 weeks, Semester 1, Year 2) 

Collaborator

Caritas Family Crisis Support Centre

Project Tutor

Chris TONG

Project Title

Grains of Soul: Community Psycho-educational Project Promotional Campaign Design

Caritas Family Crisis Support Centre (CFCSC) provides one-stop services for people who are in a crisis stage, such as counselling services, therapeutic and mutual support groups and community education programmes. The Grains of Soul: Community Support Programme on Psychological Wounds (GOS) is a 3-year project that aims for early identification and intervention for members of the community with psychological wounds. The GOS project also focuses on psycho-education by enhancing the public’s knowledge and awareness.


Programme

HD in Multimedia Design and Technology

Subject

Co-operative Project (8 weeks, Semester 1, Year 2) 

Collaborator

The Hong Kong Red Cross Blood Transfusion Service

Project Tutor

Step CHEUNG

Project Title

Blood Donation Promotional Animation

The Hong Kong Red Cross Blood Transfusion Service (the BTS) was established in 1952. The BTS delivers all collected blood to local hospitals for patients’ use after stringent testing and the fulfilment of quality requirements. The BTS has been exploring various publicity channels to recruit blood donors, as the demand for blood supply is expected to continue to rise because of the ageing population. To engage more young people in blood donation, the BTS seeks to enhance communication and boost promotion by actively developing social media and video broadcasting platforms with more interactive information.