Junior Police Call: Permanent Activity Centre and Integrated Youth Training Camp at Pat Heung
The Junior Police Call Scheme (JPC) was launched in 1974 by the former Chief Superintendent of Police, Public Relations Branch, and has become one of the largest youth organisations in the world with strong ties to the police.
In August 2017, a Junior Police Call Permanent Activity Centre and Integrated Youth Training Camp was established in Pat Heung, Yuen Long. Occupying an area of about 29,000 square metres, the campsite is equipped with a number of large-scale outdoor training facilities such as a circuit training area, rope course and zip line, and an artificial turf pitch. With the opening of the Permanent Activity Centre in 2019, the JPC commissioned students to work on rebranding schemes, multimedia publications and campaign proposals, social events promotions, campsite programme development, an exhibition design, and interior and landscape designs for the new campsite.
Over the course of nine weeks, the student team worked on the design and execution of three events in preparation for the opening of the Permanent Activity Centre in 2019 – namely an obstacle course, a history wall exhibition and an art-jamming event; a rebranding design proposal for the JPC and the Centre in Pat Heung. The students first analysed the core values, target groups and current image of the JPC, and proposed to change the promotional strategy and overall image among the public, with an emphasis on enhancing understanding and communication.
The students then worked on developing the ‘PHRace’, an annual obstacle course race filled with assault-course infused challenges and open to participation by the public and organisations. The first annual PHRace will be held in 2019 when the Activity Centre opens, and will serve as a pioneer activity after the rebranding of the JPC.
Enhancing Visitors’ Experience at the LegCo Complex
The Legislative Council (LegCo) is the legislature of the Hong Kong Special Administrative Region. Over the past one and a half centuries, LegCo has undergone great changes, evolving from an advisory body to a legislature with powers and functions to render checks and balances on the executive authorities.
To strengthen the public’s understanding of the work of LegCo, guided tours are arranged for the public to visit the LegCo Complex. Participants include students and teachers, members of the public, tourists and visitors/ visiting dignitaries of LegCo. In addition to the various educational facilities installed along the tour route, a souvenir shop is set up in the Main Lobby of the LegCo Complex that offers for sale a selection of LegCo souvenirs and publications to enhance visitors' experience. The project is set to provide a memorable visiting experience through new visual communication concepts and an expansion of the current range of souvenirs.
This project, which involved Advertising, Communications, and Product and Social Design students, aimed to enhance the overall experience of visitors to the LegCo Complex. The student team visited the LegCo Complex twice during their research phase, and conducted an in-depth research via interviews and observations to obtain objective evidence and insights leading to design aspects such as visual communication, a user-centred experience and ancillary products. The students identified three stages in the enhancement of the visitors' experience – promoting the guided tour with new visual aids; developing the LegCo’s visual identity and creating a better visitor experience on site; and designing new souvenir items that represent LegCo’s core values with the aim of creating a valuable sense of connection between LegCo and its visitors.
The students first worked on the LegCo’s brand identity, based on the core values of ‘openness’ and ‘public engagement’, by introducing new mood boards, font types and colour tones, and transforming the daily activities of LegCo into visual elements that can be incorporated into a poster, a website and other deliverables to promote the guided tour. The students then worked on a new online booking system for the guided tour to enhance the visual identity and accessibility by using the conceptual design elements of the LegCo Complex as a design feature. The students also redesigned the wayfinding and signage to the LegCo Complex with clear steps to guide visitors to undergo security screening and store their belongings in the locker area before entering the Complex. Other visual design elements include a visitor pass and a commemorative information booklet for tour participants.
A few design concepts were also developed for souvenirs unique to LegCo to provide a more memorable experience for visitors. Students presented a few designs of souvenir items to the LegCo representatives, including a shoulder bag, a bookstand, a perpetual calendar and metal pins. Packaging designs and prototypes were also produced to complete the designs.
Several design concepts are now under review for potential licensing to The Legislative Council Commission for design adoption.
Improving the Travelling Experience with Rehabus
Founded in 1978 by the Hong Kong Society for Rehabilitation (HKSR), the Rehabus Service provides transport services for people with disabilities travelling between workplaces, schools and public places to embrace social inclusion.
This year marks the 40th year anniversary of the Rehabus Service. HKSR collaborated with students on this nine week project aiming to improve the travel experience for all Rehabus users, including seniors, carers, children and wheelchair users; to rethink the bus service design towards integration with existing services; and to improve the usability of the bus interior. The students were expected to understand the needs and travelling behaviour of all the users and co-design solutions with HKSR.
The students were divided into two teams to carry out different aspects of the project. The campaign group first identified the behaviour and needs of Rehabus users through qualitative research, such as direct observation and interviews, to gain insights for the Rehabus campaign development strategy. To provide an innovative, creative execution and generate design directions, these research insights were used to develop campaign concepts, and the students then worked on the production of a short video. The video promotes the safe environment and innovative technology of Rehabus, and the supportive relationship between drivers and passengers.
The product and interior design group approached the project with several aims – to create a fresh and energetic environment for users, provide a safer journey with user-friendly designs, increase mobility for people with disabilities, and encourage them to go out and integrate with society. The final design was an addition to the seat headrest with a new memory foam pillow, a leather cover and an ergonomic design incorporating sustainability while minimising cost.
SOINNO Design Education
The Jockey Club Design Institute for Social Innovation (DISI) is organising the SoInno Design Education programme, which introduces social innovation and design thinking into the secondary school education curriculum. It aims to nurture secondary school students as social innovators and complement the STEM education with social and humanitarian dimensions.
The programme provides a design thinking methodology and a set of interactive tools that contribute to a constructive and proactive learning environment for senior secondary students. In light of this, DISI aims to build an inspirational space and surrounding facilities that provide a creative ambience for the programme.
The student team strove to introduce new trends in educational space design through research and creative user scenarios, and to inspire the educational community in Hong Kong with non-traditional space planning and flexible modular designs. Students kicked off the nine-week project with an extensive research plan and a community engagement plan, which served as guidance to enhance the overall SoInno programme. Students then designed data visualisation tools for the programme with themes such as “Design Making” and “Design Playing”, with the aim of inspiring different thinking methods under the categories of inspiration, ideation and implementation.
Students also developed an interlocking modular furniture system to inspire creativity in secondary school students. Unlike traditional classrooms, the varied furniture settings allow participants to be innovative and creative, and are fit for design making and design thinking purposes. Finally, students worked on the spatial design with the idea of providing a flexible and sophisticated learning experience for the participants, taking into consideration circulation and the user perspective. The designs transformed the existing space into a Design Thinking and Making Space, and included an exhibition space and an outdoor area.
The Centre for Adolescent Mental Health Prevention and Intervention was set up in 2011 to provide one-stop services for adolescents with mental health concerns.
This project aims to promote positive messages to the target audience, and raise awareness to children and adolescents who are struggling with different mental and emotional issues.
Students produced three short animation clips - Sadness of Glass, Anger of Steel and Fear of Ink, which was represented by the shape of the heart to show different stages of emotions.
The videos aim to share different mental health issues and also to encourage young people to care for, understand and accompany their peers and those in need, and bring positivity into their lives.
Veggie and Grandma
Food Angel rescues edible surplus food from different sectors of the food industry that would otherwise be disposed of as waste. Following strict safety protocols, the rescued food items will then be prepare as nutritious hot meals and be redistributed to serve the underprivileged communities in Hong Kong. The aim of this project is to recruit more volunteers to Food Angel. Students worked with two main aspects in their minds - ‘What happened to our society?’ and ‘How could we help?’
The promotional video is made of a two-minute animation, which demonstrates the volunteer duties in Food Angel, as well as a glimpse of some difficulties of underprivileged people.
This animation started with a poor elderly woman meeting a crying vegetable, Veggie. They were both facing their own problems but that could be fixed if they help each other. By understanding this situation, the Food Angel icon, “Rice Boy” showed up. He offers a solution and leads them to a happy conclusion.
SOW Asia was founded in 2009, and is a charitable foundation based in Hong Kong that supports enterprises intent on scaling their social and/or environment impact through financial investments. The project goal is to raise the public’s awareness of elderly issues nowadays in Hong Kong, demonstrate social impacts created by SOW Asia and social enterprise alumni that are especially related to silver-age businesses, and encourage young people to understand the development of social enterprises in Hong Kong.
In the three-minute video, students created a story about a young entrepreneur who faces difficulty and frustration at supporting the elderly. The young entrepreneur creates assistive tools for the elderly for different needs and situations but is unsuccessful. In the end, SOW Asia assists him to get the business back on track.
Every exhibition event needs a great number of temporary workers in a short period of time. The most common method of recruiting workers is through human resources agencies. However,
- Companies need to pay extra cost of agency commission
- Quality of workers and helpers are not guaranteed
- Punctuality issue and ability mismatch
That gives an unsatisfied recruiting experience in exhibition management service industry, especially in convention and larger scale festivals and events.
UNITER, power by Milton Exhibits Group Limited, is a recruitment platform which aims to connect companies and employees effectively in a short period of time and keep a close connection during the whole working process.
The design idea is inspired by building connection with social media, through the advantages of enhancing social interaction as the purpose of recruitment. The solution contains both the business and employee versions closely connected together.