_Final Final.PDF

Making a job perfect is a hallmark attitude of good designers. Every instance of the word "final" in a work file's name is a telltale sign of teamwork and mirrors a designer's fight for the best outcome after repeated explorations and refinements. 

_Final Final.PDF is the visual theme for the 2017 PolyU Design Annual Show. It injects humour to the story of the classic work life of a designer in pursuit of betterment and perfection. Does that strike a chord?

Sofan Mok
Graduate of BA(Hons) in Communication Design, 2016